Background >> This project asked to design a brand system and collateral
for an upcoming festival or conference, utilizing different print and digital
platforms and media. The design system must have an overarching concept
that ties each individual element together, It must also speak clearly and
effectively to the audience, and translate across multiple media, both print
and digital. A further requirement of this project is to explore what it means
to design across a variety of media—print, online, and interactive – while maintaining a coherent visual style.
Concept >> I created a music festival for the London Underground.
The festival located in the three busiest subway lines which have been
designed transformed into the Electronic Stage, Disco Stage, and Rock
Stage. Passengers can switch between different stages by taking the
metro. The festival concept ”Underland” uplifts the crowd from the
depressive metro environment.