Underland Festival
–Event Branding
​​​​​​​

Background >>  This project asked to design a brand system and collateral 
for an upcoming festival or conference, utilizing different print and digital 
platforms and media. The design system must have an overarching concept
that ties each individual element together, It must also speak clearly and 
effectively to the audience, and translate across multiple media, both print 
and digital. A further requirement of this project is to explore what it means 
to design across a variety of media—print, online, and interactive – while maintaining a coherent visual style.
Concept >> I created a music festival for the London  Underground. 
The festival located in the three busiest subway lines which have been 
designed transformed into the Electronic Stage, Disco Stage, and Rock 
Stage. Passengers can switch between different stages by taking the 
metro. The festival concept ”Underland” uplifts the crowd from the 
depressive metro environment.