Background >> This project asked to design a brand system and collateral for a new concept festival or event, utilizing different print and digital platforms and media. The design system must have an overarching concept that ties each individual element together, It must also speak clearly and effectively to the audience, and translate across multiple media, both print and digital. A further requirement of this project is to explore what it means to design across a variety of media—print, online, and interactive – while maintaining a coherent visual style.
Concept >> I created a music festival for the London Underground. The festival located in the three busiest subway lines which have been designed transformed into the Electronic Stage, Disco Stage, and Rock Stage. Passengers can switch between different stages by taking the metro. The festival concept "Underland" uplifts the crowd from the depressive metro environment.